Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]
audience
The rise of podcast audio fiction dramas
Podcasting as a consumable medium has become mainstream – with two–thirds of Americans listening to podcasts, and nearly one–third that do so regularly. No longer a niche genre, podcasts feature shows in a large variety of topics and formats. Some of the top downloaded shows are daily news podcasts, commentary podcasts, educational podcasts, politics, and […]
Podcast Super Listeners
Podcast listeners that consume at least five hours of audio content per week are known as “Podcast Super Listeners.” Their listening habits provide rich information, as their engagement behaviors inform how consumers will react to advertisements. They’ve become valuable targets for advertisers and podcast sponsors because Super Listeners are more than just fans of the […]
How can consultants use podcasts in a marketing strategy?
Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]
Will podcasting kill terrestrial radio?
Podcasters have enjoyed steady, year-to-year audience growth over the past decade. As of 2019, Statista reports that there are an estimated 86 million podcast listeners, just in the United States. The same report forecasts a potential podcasting audience of 132 million by 2022. That’s enough of a spike for some analysts to question whether this […]
Does it cost anything to post my podcast to Spotify?
To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast. When you join Spotify for Podcasters, you’ll find it’s easy to upload […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Why do some podcasts become more popular than others?
Let’s be honest; the barrier to launching a podcast is pretty low. Anyone can record something on their iPhone and pop it up on iTunes to share with the world. Launching is the easy part, and there are a lot (and we do mean a lot!) of people launching new podcasts every day. So, why […]
Podcast listening for moms
Podcasts help people to learn, to become informed or to be entertained. But I believe what podcasts really excel at the most is the ability to connect. Podcasts can be used as a platform to connect people with like minds and interests as well as a way to learn from those with diverging views and […]
How many podcast episodes should be in a “season?”
Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your show as a finite group of episodes. You can then choose to frame up whether your show gets “renewed” or takes a planned break once in a while. When starting a weekly podcast […]
Why do podcasts work so well as part of content marketing strategies?
“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute Every business in today’s marketplace needs a content strategy that attracts, informs, […]
What are the best podcast apps for listening?
If you’re like most people, you got your start listening to podcasts on your iPod or iPhone, which means you’re familiar with the default Apple Podcasts app. Likewise, if you’re an Android user, you’ve probably been getting your weekly feed delivered via Google Play. However, there’s a whole range of podcast apps for you to […]