Interviewing guests is an ideal way for you to offer expert content to your audience and for your guests to expand exposure – a real win-win for the podcaster and the guest. If your podcast is new, you may be worried that your audience size is too small to attract a reputable guest. Even if […]
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Should I have a website or page dedicated to my podcast?
Simple answer: a resounding, yes! If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons. 1. You ‘own’ your website Two reasons why this is important: […]
Should I create trailers for my podcast?
Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]
Podcast Super Listeners
Podcast listeners that consume at least five hours of audio content per week are known as “Podcast Super Listeners.” Their listening habits provide rich information, as their engagement behaviors inform how consumers will react to advertisements. They’ve become valuable targets for advertisers and podcast sponsors because Super Listeners are more than just fans of the […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
What do podcast sponsors actually pay?
If your podcast feed sounds anything like ours, it can seem like nearly every audio show’s got a few sponsors these days. Brand managers love the format—a rare opportunity in today’s noisy media marketplace to earn undivided attention from listeners. However, not every sponsor message costs the same, and you shouldn’t expect to pick up […]
How much does podcast advertising cost?
Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]
What podcasts make the most money?
Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]
How can podcast creators see who listens to shows?
Podcast analytics is one of the most contentious topics among content professionals right now. Unlike other types of online content, which often can support exhaustive (if not downright creepy) levels of audience reporting, podcast audience measurement is still pretty much at the “read the tea leaves” stage of development. On websites, we can easily know […]
How can podcasts make money?
Although podcasting tools have become affordable for hobbyists to make quality audio at home, many aspiring podcasters still want to know how podcasts can make money. Here are five ways that our producers and our clients have all earned cash from online audio. 1. “Organic,” non-targeted ads. You’re probably most familiar with “host reads,” a […]