Your podcast series is gaining an audience – social media is an ideal way to help continue to capitalize on that and grow your podcast audience. Most people use one or two of the most popular social media platforms – Facebook, Instagram, Twitter, Pinterest, and LinkedIn. The first step is to choose the right platform […]
audience
Why are true crime podcasts so popular?
The thrill, mystery, gore, drama, and horror of true crime stories have fascinated our collective consciousness in popular media from the days of Jack the Ripper to the present. Podcasting’s intimate nature makes it an especially effective vehicle for true crime storytelling. Investigative journalists have flocked to the medium to tell their stories, and audiences […]
Should my podcast have merch?
Many new podcast hosts ask us if and when they should sell merchandise for their show. The short answer is: Yes, and it depends. We think the more important question to ask yourself is why you want to sell merch to your audience. Monetization If you’re looking to monetize your podcast, offering merchandise is a […]
Should My Podcast Have a Press Kit?
Think of your podcast as a media product that you need to describe, pitch, and sell. A press kit can help journalists and influencers tell stories about your podcast far more effectively than if you just let them navigate your archives independently. Your press kit (or media kit) should contain critical facts and information about […]
How can I repurpose my podcast content?
Your hard work of researching, recording, editing, and publishing your podcast episodes is beginning to pay off because your listeners are increasing. Research shows that approximately 50% of Americans like to listen to podcasts. There are many ways to repurpose your podcast content to help you tap into your potential audience. Blog Posts Accompany each […]
How to combat the dreaded podfade
When a podcaster ghosts their show, it’s called podfading. Many new and inspiring podcasters underestimate podcasting workload, and even seasoned podcasters can find themselves burning out. If you let yourself slip too far down the production spiral, you’ll lose interest, passion, and drive for your podcast. Over time, you stop putting out shows without notice […]
Can my podcast survive a hiatus?
Even the most consistent podcasters sometimes need to step away from their shows for a while. However, every time you pause publishing new episodes, you risk losing a chunk of your listeners. Here are some smart ways to stay connected with your audience so they’ll eagerly anticipate your show’s return. End on a Strong Note […]
Should I incorporate intros or voiceovers in my podcast?
If you want to create a professional sounding podcast, you need a professional sounding introduction – a podcast intro. A great sounding intro should build anticipation and add cohesiveness to your podcast. Think about it, your intro represents the very first voice your listeners will hear, and how good it sounds makes a big difference […]
Could a podcast grow interest in my brand?
Do you like listening to podcasts? If so, you are not alone. Podcasts have been growing in popularity. In fact, in 2018, 26% of Americans (73 million people) listened to podcasts every month, and this number has grown since then. With that in mind, should you utilize podcasts to boost brand awareness and garner more […]
The importance of high-quality sound in podcasting
Your content constitutes the most important element of your podcast, but even if a listener has an avid interest in your topic, you will likely turn them off if they have to struggle with poor sound. Conversely, people will tend to listen longer and more often if you provide them with excellent audio quality. Quality […]
How important is metadata for my podcast?
Statistics show that podcasts are growing in popularity. Your metadata determines whether your podcast shows up in relevant user searches. High-quality metadata will help prospective listeners discover your podcast and grow your audience. Your podcast uses audio to send a message to your audience. Search engines don’t have the ability to scan the content of […]
Can I switch my podcast hosting platform without losing subscribers?
Switching podcast hosts usually happens because you’re looking for one or more of these benefits: You want to gain more control over your feed. You need better stats on how your podcast is doing. You require built-in features that your current host is not providing, e.g., live-streaming, WordPress integration, standalone apps, or a managed website […]