Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your … Read More about How many podcast episodes should be in a “season?”
Why do podcasts work so well as part of content marketing strategies?
"[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire … Read More about Why do podcasts work so well as part of content marketing strategies?
What are the best podcast apps for listening?
If you're like most people, you got your start listening to podcasts on your iPod or iPhone, which means you're familiar with the default … Read More about What are the best podcast apps for listening?
Women voices in podcasting
Nearly 34 million American women listen to podcasts at least once every month. Although this segment of our population keeps growing, only … Read More about Women voices in podcasting
How much does podcast advertising cost?
Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to … Read More about How much does podcast advertising cost?
How many podcasts are there, and how do you make your podcast stand out?
Podcast popularity has exploded over the past few years, even though the format’s already in it’s second decade. More podcasters produce … Read More about How many podcasts are there, and how do you make your podcast stand out?