Like most people that get into podcasting, you have a voice and message you want to share with your community. You want to be a thought leader, an influencer, or use your voice to expand your business’s marketing or personal branding. That’s where your focus should be: expanding your reach and influence while growing your […]
How to promote your podcast on social media
Your podcast series is gaining an audience – social media is an ideal way to help continue to capitalize on that and grow your podcast audience. Most people use one or two of the most popular social media platforms – Facebook, Instagram, Twitter, Pinterest, and LinkedIn. The first step is to choose the right platform […]
Why are true crime podcasts so popular?
The thrill, mystery, gore, drama, and horror of true crime stories have fascinated our collective consciousness in popular media from the days of Jack the Ripper to the present. Podcasting’s intimate nature makes it an especially effective vehicle for true crime storytelling. Investigative journalists have flocked to the medium to tell their stories, and audiences […]
What podcasts are we listening to this fall?
Fall is here, friends. Grab a warm mug of your favorite fall (maybe even pumpkin, dare we say…) beverage and give a listen to some new podcasts. We thought we would share some of the podcasts we are listening to right now and we hope you can find something new to add to your playlist. […]
Could a podcast grow interest in my brand?
Do you like listening to podcasts? If so, you are not alone. Podcasts have been growing in popularity. In fact, in 2018, 26% of Americans (73 million people) listened to podcasts every month, and this number has grown since then. With that in mind, should you utilize podcasts to boost brand awareness and garner more […]
Podcasts for families of special needs children
When your child is diagnosed with special needs or a disability, your world changes. Families of a child with any disability or special health need face many challenges: from a difficult to navigate health care or school system to managing ever-changing family dynamics. Feelings of isolation are common, especially while trying to juggle so much. […]
Should my company have an internal podcast?
A relatively new type of original podcast is gaining in popularity: the internal podcast. Internal podcasts are privately produced podcasts meant solely for a company’s employees as the audience. Some very large companies make their internal podcasts available to the public like American Airlines’ Tell Me Why or Trader Joe’s Dig In. Why would a […]
What podcasts are we listening to this summer?
Whether continuing our home staycations or spending some time in the great outdoors, the summer is the perfect time to dig into a new podcast. Some of this year’s best podcasts help us learn about nature, explore literature, and discover more about ourselves through the voices of others. The Podcast Taxi team shares some of […]
What binge-worthy podcasts are we listening to right now?
Like everyone coping with stay-at-home orders right now, the Podcast Taxi team has been digging into their backlog of podcast series. We thought we would share some of the podcasts that are currently in our playlists right now: Over the Road From PRX and Overdrive Magazine, Over the Road is an eight-part series featuring stories […]
Hungry for some food podcast recommendations?
I have been a longtime fan of The Splendid Table podcast but, until recently, have not listened to many other culinary or food-related podcasts. If you have been interested in the food genre of podcasts, allow me to share a list of the shows that have made their way into my playlist. The Splendid Table […]
The rise of podcast audio fiction dramas
Podcasting as a consumable medium has become mainstream – with two–thirds of Americans listening to podcasts, and nearly one–third that do so regularly. No longer a niche genre, podcasts feature shows in a large variety of topics and formats. Some of the top downloaded shows are daily news podcasts, commentary podcasts, educational podcasts, politics, and […]
Podcast Super Listeners
Podcast listeners that consume at least five hours of audio content per week are known as “Podcast Super Listeners.” Their listening habits provide rich information, as their engagement behaviors inform how consumers will react to advertisements. They’ve become valuable targets for advertisers and podcast sponsors because Super Listeners are more than just fans of the […]