Like most people that get into podcasting, you have a voice and message you want to share with your community. You want to be a thought leader, an influencer, or use your voice to expand your business’s marketing or personal branding. That’s where your focus should be: expanding your reach and influence while growing your […]
How to promote your podcast on social media
Your podcast series is gaining an audience – social media is an ideal way to help continue to capitalize on that and grow your podcast audience. Most people use one or two of the most popular social media platforms – Facebook, Instagram, Twitter, Pinterest, and LinkedIn. The first step is to choose the right platform […]
Why are true crime podcasts so popular?
The thrill, mystery, gore, drama, and horror of true crime stories have fascinated our collective consciousness in popular media from the days of Jack the Ripper to the present. Podcasting’s intimate nature makes it an especially effective vehicle for true crime storytelling. Investigative journalists have flocked to the medium to tell their stories, and audiences […]
Should my podcast have merch?
Many new podcast hosts ask us if and when they should sell merchandise for their show. The short answer is: Yes, and it depends. We think the more important question to ask yourself is why you want to sell merch to your audience. Monetization If you’re looking to monetize your podcast, offering merchandise is a […]
Should My Podcast Have a Press Kit?
Think of your podcast as a media product that you need to describe, pitch, and sell. A press kit can help journalists and influencers tell stories about your podcast far more effectively than if you just let them navigate your archives independently. Your press kit (or media kit) should contain critical facts and information about […]
Podcast Editing Tips and Tools
Poor podcast audio quality can distract your audience and distract from the quality and authority of your content. However, with the right editing tools and some tips, you can create great audio. Here are two basic approaches. You can choose one or the other or a blend of both. Minimum Effective Editing (MEE) Streamlining your […]
How can I repurpose my podcast content?
Your hard work of researching, recording, editing, and publishing your podcast episodes is beginning to pay off because your listeners are increasing. Research shows that approximately 50% of Americans like to listen to podcasts. There are many ways to repurpose your podcast content to help you tap into your potential audience. Blog Posts Accompany each […]
How to combat the dreaded podfade
When a podcaster ghosts their show, it’s called podfading. Many new and inspiring podcasters underestimate podcasting workload, and even seasoned podcasters can find themselves burning out. If you let yourself slip too far down the production spiral, you’ll lose interest, passion, and drive for your podcast. Over time, you stop putting out shows without notice […]
How do I create the best production timeline for my podcast?
We know it can be challenging to maintain consistent podcast content and publishing schedules. Suppose you don’t already have a defined plan and try to cope with jugging all your many podcast production tasks. In that case, you will benefit from creating a production calendar for your podcast. What Is a Podcast Production Calendar? How […]
Can my podcast survive a hiatus?
Even the most consistent podcasters sometimes need to step away from their shows for a while. However, every time you pause publishing new episodes, you risk losing a chunk of your listeners. Here are some smart ways to stay connected with your audience so they’ll eagerly anticipate your show’s return. End on a Strong Note […]
What podcasts are we listening to this fall?
Fall is here, friends. Grab a warm mug of your favorite fall (maybe even pumpkin, dare we say…) beverage and give a listen to some new podcasts. We thought we would share some of the podcasts we are listening to right now and we hope you can find something new to add to your playlist. […]
Should I incorporate intros or voiceovers in my podcast?
If you want to create a professional sounding podcast, you need a professional sounding introduction – a podcast intro. A great sounding intro should build anticipation and add cohesiveness to your podcast. Think about it, your intro represents the very first voice your listeners will hear, and how good it sounds makes a big difference […]