Nearly 34 million American women listen to podcasts at least once every month. Although this segment of our population keeps growing, only around 22% of podcasts are hosted by women. According to recently released podcasting statistics from Edison Research, women are listening to just about as many podcasts on average per week as men—about seven […]
audience
How much does podcast advertising cost?
Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]
How many podcasts are there, and how do you make your podcast stand out?
Podcast popularity has exploded over the past few years, even though the format’s already in it’s second decade. More podcasters produce more shows than ever, while new devices and ubiquitous bandwidth enable more consumers to listen. If you’re thinking about jumping into the podcast game, you might be asking yourself, “just how many podcasts are […]