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Companies

Should my company have an internal podcast?

September 1, 2020 by Podcast Taxi Team

Female executive listening earbuds while using laptop at desk in a brightly lit office from windows and a glass wall behind.

A relatively new type of original podcast is gaining in popularity: the internal podcast. Internal podcasts are privately produced podcasts meant solely for a company’s employees as the audience. Some very large companies make their internal podcasts available to the public like American Airlines’ Tell Me Why or Trader Joe’s Dig In.  Why would a […]

Filed Under: Podcasts Tagged With: audience, Companies

How can consultants use podcasts in a marketing strategy?

March 19, 2020 by Podcast Taxi Team

Handsome modern man with headphones traveling by tram in town

Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]

Filed Under: Podcasts Tagged With: audience, Companies, marketing

Why do podcasts work so well as part of content marketing strategies?

January 9, 2020 by Podcast Taxi Team

overhead view of graphs, graphics and words marketing plan

“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute  Every business in today’s marketplace needs a content strategy that attracts, informs, […]

Filed Under: Podcasts Tagged With: audience, Companies, marketing

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