A relatively new type of original podcast is gaining in popularity: the internal podcast. Internal podcasts are privately produced podcasts meant solely for a company’s employees as the audience. Some very large companies make their internal podcasts available to the public like American Airlines’ Tell Me Why or Trader Joe’s Dig In. Why would a […]
Companies
How can consultants use podcasts in a marketing strategy?
Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]
Why do podcasts work so well as part of content marketing strategies?
“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute Every business in today’s marketplace needs a content strategy that attracts, informs, […]