Think of your podcast as a media product that you need to describe, pitch, and sell. A press kit can help journalists and influencers tell stories about your podcast far more effectively than if you just let them navigate your archives independently. Your press kit (or media kit) should contain critical facts and information about […]
marketing
How can I repurpose my podcast content?
Your hard work of researching, recording, editing, and publishing your podcast episodes is beginning to pay off because your listeners are increasing. Research shows that approximately 50% of Americans like to listen to podcasts. There are many ways to repurpose your podcast content to help you tap into your potential audience. Blog Posts Accompany each […]
Could a podcast grow interest in my brand?
Do you like listening to podcasts? If so, you are not alone. Podcasts have been growing in popularity. In fact, in 2018, 26% of Americans (73 million people) listened to podcasts every month, and this number has grown since then. With that in mind, should you utilize podcasts to boost brand awareness and garner more […]
Should my podcast have a regular newsletter?
Rather than regarding your podcast as an end in itself, we believe you should think about beneficial ways to make more use of it. In order to do so, you need to be able to capitalize on your greatest asset, your podcast audience. These listeners are already engaged with you, and one of the best […]
Should my podcast have original cover art?
Your cover art is usually the first impression a new listener will ever get when they discover your podcast. You better believe listeners judge a podcast by the cover! How your cover art evokes emotion can make or break whether or not a potential listener will take the next step to learn more about your […]
Should I have a website or page dedicated to my podcast?
Simple answer: a resounding, yes! If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons. 1. You ‘own’ your website Two reasons why this is important: […]
How can consultants use podcasts in a marketing strategy?
Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Why do podcasts work so well as part of content marketing strategies?
“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute Every business in today’s marketplace needs a content strategy that attracts, informs, […]
How often should I post my podcast?
Most of our prospective podcast production clients usually ask, “how often should I post my podcast?” Some shows post new episodes daily, some post a few times a week, some even post a cluster of new episodes all at once for binging. While it’s tempting to focus your podcast posting schedule around your recording availability, […]
How many podcasts are there, and how do you make your podcast stand out?
Podcast popularity has exploded over the past few years, even though the format’s already in it’s second decade. More podcasters produce more shows than ever, while new devices and ubiquitous bandwidth enable more consumers to listen. If you’re thinking about jumping into the podcast game, you might be asking yourself, “just how many podcasts are […]