Rather than regarding your podcast as an end in itself, we believe you should think about beneficial ways to make more use of it. In order to do so, you need to be able to capitalize on your greatest asset, your podcast audience. These listeners are already engaged with you, and one of the best […]
audience
Should my company have an internal podcast?
A relatively new type of original podcast is gaining in popularity: the internal podcast. Internal podcasts are privately produced podcasts meant solely for a company’s employees as the audience. Some very large companies make their internal podcasts available to the public like American Airlines’ Tell Me Why or Trader Joe’s Dig In. Why would a […]
The benefits of podcast scripting
Radio hosts like Howard Stern and Terry Gross make everything sound easy. While Howard may have that rare ability to open a microphone and speak to millions of satellite listeners, he developed that skill over decades of live broadcasts. Terry Gross, on the other hand, hosts her daily NPR interview series with a team of […]
Can indie podcasters still succeed as big money floods the market?
It’s easy to see the allure podcasting offers independent creative content creators. The medium enables powerful storytelling in a way that is compelling and captivating to the audience. Podcast hosts speak directly to their listeners and connect on an intimate level that other mediums fail to foster. Like any nascent vehicle capable of holding a […]
Should I transcribe my podcast episodes?
Including a show’s transcript can only make your podcast better. A podcast transcript is when you transform the audio content from your episode into a written text format, so there’s a readable version on your website. Transcripts can attract new listeners searching for your show, and help existing listeners appreciate your podcast’s full depth. At […]
Our tips for finding guests for your podcast
Interviewing guests is an ideal way for you to offer expert content to your audience and for your guests to expand exposure – a real win-win for the podcaster and the guest. If your podcast is new, you may be worried that your audience size is too small to attract a reputable guest. Even if […]
Should my podcast have original cover art?
Your cover art is usually the first impression a new listener will ever get when they discover your podcast. You better believe listeners judge a podcast by the cover! How your cover art evokes emotion can make or break whether or not a potential listener will take the next step to learn more about your […]
The importance of knowing your podcast’s audience
Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]
Tips for handling criticism as a podcaster
Nobody is a stranger to criticism. At some point in our life, we’ve all encountered a parent, teacher, business partner, co-worker, boss, spouse, or a stranger that felt compelled to share a tidbit of what they think we could be doing better, especially when it comes to our podcast. We can handle constructive criticism from […]
How important is accessibility in podcasting?
Many podcasts, podcast websites, and podcast apps still don’t offer accessibility for audience members with disabilities or impairments. Our team reviewed Reddit, Twitter, and private communities where some podcasters expressed shock at the thought of providing accessibility features for hearing-impaired audiences. Some producers admit they never even considered it! The National Institute on Deafness and […]
Should I have original music on my podcast?
How you begin your podcast will excite and entice your listeners. A catchy tune sets the feel and tone for your podcast, setting the stage for the show that follows. Whether you have an established podcast or are preparing to launch your show for the first time, you should consider how your theme music will […]
Should I have a website or page dedicated to my podcast?
Simple answer: a resounding, yes! If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons. 1. You ‘own’ your website Two reasons why this is important: […]