A few of our clients pinged us about what microphones I’d recommend using for new podcasts in 2022. While I’m a little bit of a microphone snob—probably from my years in public radio—I think there are more, better options than ever. In general, I often recommend folks check out Marco Arment’s microphone mega-review. However, if you […]
How-to
Should I hire a podcast producer?
Like most people that get into podcasting, you have a voice and message you want to share with your community. You want to be a thought leader, an influencer, or use your voice to expand your business’s marketing or personal branding. That’s where your focus should be: expanding your reach and influence while growing your […]
How to promote your podcast on social media
Your podcast series is gaining an audience – social media is an ideal way to help continue to capitalize on that and grow your podcast audience. Most people use one or two of the most popular social media platforms – Facebook, Instagram, Twitter, Pinterest, and LinkedIn. The first step is to choose the right platform […]
Should my podcast have merch?
Many new podcast hosts ask us if and when they should sell merchandise for their show. The short answer is: Yes, and it depends. We think the more important question to ask yourself is why you want to sell merch to your audience. Monetization If you’re looking to monetize your podcast, offering merchandise is a […]
Should My Podcast Have a Press Kit?
Think of your podcast as a media product that you need to describe, pitch, and sell. A press kit can help journalists and influencers tell stories about your podcast far more effectively than if you just let them navigate your archives independently. Your press kit (or media kit) should contain critical facts and information about […]
Podcast Editing Tips and Tools
Poor podcast audio quality can distract your audience and distract from the quality and authority of your content. However, with the right editing tools and some tips, you can create great audio. Here are two basic approaches. You can choose one or the other or a blend of both. Minimum Effective Editing (MEE) Streamlining your […]
How can I repurpose my podcast content?
Your hard work of researching, recording, editing, and publishing your podcast episodes is beginning to pay off because your listeners are increasing. Research shows that approximately 50% of Americans like to listen to podcasts. There are many ways to repurpose your podcast content to help you tap into your potential audience. Blog Posts Accompany each […]
How to combat the dreaded podfade
When a podcaster ghosts their show, it’s called podfading. Many new and inspiring podcasters underestimate podcasting workload, and even seasoned podcasters can find themselves burning out. If you let yourself slip too far down the production spiral, you’ll lose interest, passion, and drive for your podcast. Over time, you stop putting out shows without notice […]
How do I create the best production timeline for my podcast?
We know it can be challenging to maintain consistent podcast content and publishing schedules. Suppose you don’t already have a defined plan and try to cope with jugging all your many podcast production tasks. In that case, you will benefit from creating a production calendar for your podcast. What Is a Podcast Production Calendar? How […]
Can my podcast survive a hiatus?
Even the most consistent podcasters sometimes need to step away from their shows for a while. However, every time you pause publishing new episodes, you risk losing a chunk of your listeners. Here are some smart ways to stay connected with your audience so they’ll eagerly anticipate your show’s return. End on a Strong Note […]
Should I incorporate intros or voiceovers in my podcast?
If you want to create a professional sounding podcast, you need a professional sounding introduction – a podcast intro. A great sounding intro should build anticipation and add cohesiveness to your podcast. Think about it, your intro represents the very first voice your listeners will hear, and how good it sounds makes a big difference […]
Could a podcast grow interest in my brand?
Do you like listening to podcasts? If so, you are not alone. Podcasts have been growing in popularity. In fact, in 2018, 26% of Americans (73 million people) listened to podcasts every month, and this number has grown since then. With that in mind, should you utilize podcasts to boost brand awareness and garner more […]