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Can indie podcasters still succeed as big money floods the market?

June 2, 2020 by Podcast Taxi Team

Close up, side view of desk with computer and microphone set up and a cup of coffee lit with a large window with blinds

It’s easy to see the allure podcasting offers independent creative content creators. The medium enables powerful storytelling in a way that is compelling and captivating to the audience. Podcast hosts speak directly to their listeners and connect on an intimate level that other mediums fail to foster. Like any nascent vehicle capable of holding a […]

Filed Under: Editorial Tagged With: audience, audio, Patronage, production

The importance of knowing your podcast’s audience

April 23, 2020 by Podcast Taxi Team

Hands in shadow with fingers creating a heart against a background of a lit concert stage.

Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]

Filed Under: How-to Tagged With: Analytics, audience, Patronage, production

How can podcasts make money?

November 6, 2019 by Joe Taylor Jr.

Clothing and retail store: view of clothes shop with t-shirt hanged on stand

Although podcasting tools have become affordable for hobbyists to make quality audio at home, many aspiring podcasters still want to know how podcasts can make money. Here are five ways that our producers and our clients have all earned cash from online audio. 1. “Organic,” non-targeted ads. You’re probably most familiar with “host reads,” a […]

Filed Under: How-to Tagged With: Advertising, Fundraising, Monetization, Patronage

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