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Analytics

How important is metadata for my podcast?

September 15, 2020 by Podcast Taxi Team

Magnifier zooming in on a folder in a group of paper cut icons.

Statistics show that podcasts are growing in popularity. Your metadata determines whether your podcast shows up in relevant user searches. High-quality metadata will help prospective listeners discover your podcast and grow your audience. Your podcast uses audio to send a message to your audience. Search engines don’t have the ability to scan the content of […]

Filed Under: How-to Tagged With: accessibility, Analytics, audience, production

Can I switch my podcast hosting platform without losing subscribers?

September 10, 2020 by Podcast Taxi Team

Handsome mature businessman sitting on a bridge, holding laptop and using headphones.

Switching podcast hosts usually happens because you’re looking for one or more of these benefits: You want to gain more control over your feed. You need better stats on how your podcast is doing.  You require built-in features that your current host is not providing, e.g., live-streaming, WordPress integration, standalone apps, or a managed website […]

Filed Under: How-to Tagged With: Analytics, audience, production

The importance of knowing your podcast’s audience

April 23, 2020 by Podcast Taxi Team

Hands in shadow with fingers creating a heart against a background of a lit concert stage.

Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]

Filed Under: How-to Tagged With: Analytics, audience, Patronage, production

What podcasts make the most money?

November 27, 2019 by Podcast Taxi Team

Young female host talking on microphone while wearing headphones in radio studio

Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]

Filed Under: How-to Tagged With: Advertising, Analytics, Monetization

How many podcast downloads are good?

November 20, 2019 by Podcast Taxi Team

Audience watching a business conference

You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]

Filed Under: How-to Tagged With: Analytics, Metrics, Research

How can podcast creators see who listens to shows?

November 6, 2019 by Joe Taylor Jr.

Confident stylish model posing at workplace with gadgets and documents and pointing at computer screen while analyzing information.

Podcast analytics is one of the most contentious topics among content professionals right now. Unlike other types of online content, which often can support exhaustive (if not downright creepy) levels of audience reporting, podcast audience measurement is still pretty much at the “read the tea leaves” stage of development. On websites, we can easily know […]

Filed Under: How-to Tagged With: Advertising, Analytics

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