Statistics show that podcasts are growing in popularity. Your metadata determines whether your podcast shows up in relevant user searches. High-quality metadata will help prospective listeners discover your podcast and grow your audience. Your podcast uses audio to send a message to your audience. Search engines don’t have the ability to scan the content of […]
Analytics
Can I switch my podcast hosting platform without losing subscribers?
Switching podcast hosts usually happens because you’re looking for one or more of these benefits: You want to gain more control over your feed. You need better stats on how your podcast is doing. You require built-in features that your current host is not providing, e.g., live-streaming, WordPress integration, standalone apps, or a managed website […]
The importance of knowing your podcast’s audience
Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]
What podcasts make the most money?
Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]
How many podcast downloads are good?
You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]
How can podcast creators see who listens to shows?
Podcast analytics is one of the most contentious topics among content professionals right now. Unlike other types of online content, which often can support exhaustive (if not downright creepy) levels of audience reporting, podcast audience measurement is still pretty much at the “read the tea leaves” stage of development. On websites, we can easily know […]