If you want to create a professional sounding podcast, you need a professional sounding introduction – a podcast intro. A great sounding intro should build anticipation and add cohesiveness to your podcast. Think about it, your intro represents the very first voice your listeners will hear, and how good it sounds makes a big difference […]
How-to
Could a podcast grow interest in my brand?
Do you like listening to podcasts? If so, you are not alone. Podcasts have been growing in popularity. In fact, in 2018, 26% of Americans (73 million people) listened to podcasts every month, and this number has grown since then. With that in mind, should you utilize podcasts to boost brand awareness and garner more […]
What are some common podcasting mistakes?
If you currently have a podcast or are trying to start one, it takes time and effort to produce something that people want to engage with. There are so many tasks required to produce a well received podcast and there are also over 30 million episodes as of April 2020. Improve your chances of standing […]
The importance of high-quality sound in podcasting
Your content constitutes the most important element of your podcast, but even if a listener has an avid interest in your topic, you will likely turn them off if they have to struggle with poor sound. Conversely, people will tend to listen longer and more often if you provide them with excellent audio quality. Quality […]
How important is metadata for my podcast?
Statistics show that podcasts are growing in popularity. Your metadata determines whether your podcast shows up in relevant user searches. High-quality metadata will help prospective listeners discover your podcast and grow your audience. Your podcast uses audio to send a message to your audience. Search engines don’t have the ability to scan the content of […]
Can I switch my podcast hosting platform without losing subscribers?
Switching podcast hosts usually happens because you’re looking for one or more of these benefits: You want to gain more control over your feed. You need better stats on how your podcast is doing. You require built-in features that your current host is not providing, e.g., live-streaming, WordPress integration, standalone apps, or a managed website […]
Should my podcast have a regular newsletter?
Rather than regarding your podcast as an end in itself, we believe you should think about beneficial ways to make more use of it. In order to do so, you need to be able to capitalize on your greatest asset, your podcast audience. These listeners are already engaged with you, and one of the best […]
The benefits of podcast scripting
Radio hosts like Howard Stern and Terry Gross make everything sound easy. While Howard may have that rare ability to open a microphone and speak to millions of satellite listeners, he developed that skill over decades of live broadcasts. Terry Gross, on the other hand, hosts her daily NPR interview series with a team of […]
Should I transcribe my podcast episodes?
Including a show’s transcript can only make your podcast better. A podcast transcript is when you transform the audio content from your episode into a written text format, so there’s a readable version on your website. Transcripts can attract new listeners searching for your show, and help existing listeners appreciate your podcast’s full depth. At […]
Our tips for great podcast interviews
Being a great interviewer doesn’t always come naturally to everyone. There are exceptions; some people have a gift for conversational charisma that can turn any interview into audio gold. But for the majority of us, it takes practice and time. With a little guidance, some best practices, and a few of our favorite tips, you […]
Our tips for finding guests for your podcast
Interviewing guests is an ideal way for you to offer expert content to your audience and for your guests to expand exposure – a real win-win for the podcaster and the guest. If your podcast is new, you may be worried that your audience size is too small to attract a reputable guest. Even if […]
Should my podcast have original cover art?
Your cover art is usually the first impression a new listener will ever get when they discover your podcast. You better believe listeners judge a podcast by the cover! How your cover art evokes emotion can make or break whether or not a potential listener will take the next step to learn more about your […]