Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]
How-to
How many podcast downloads are good?
You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]
How often should I post my podcast?
Most of our prospective podcast production clients usually ask, “how often should I post my podcast?” Some shows post new episodes daily, some post a few times a week, some even post a cluster of new episodes all at once for binging. While it’s tempting to focus your podcast posting schedule around your recording availability, […]
How many podcasts are there, and how do you make your podcast stand out?
Podcast popularity has exploded over the past few years, even though the format’s already in it’s second decade. More podcasters produce more shows than ever, while new devices and ubiquitous bandwidth enable more consumers to listen. If you’re thinking about jumping into the podcast game, you might be asking yourself, “just how many podcasts are […]
How can podcast creators see who listens to shows?
Podcast analytics is one of the most contentious topics among content professionals right now. Unlike other types of online content, which often can support exhaustive (if not downright creepy) levels of audience reporting, podcast audience measurement is still pretty much at the “read the tea leaves” stage of development. On websites, we can easily know […]
How can podcasts make money?
Although podcasting tools have become affordable for hobbyists to make quality audio at home, many aspiring podcasters still want to know how podcasts can make money. Here are five ways that our producers and our clients have all earned cash from online audio. 1. “Organic,” non-targeted ads. You’re probably most familiar with “host reads,” a […]