A few of our clients pinged us about what microphones I’d recommend using for new podcasts in 2022. While I’m a little bit of a microphone snob—probably from my years in public radio—I think there are more, better options than ever. In general, I often recommend folks check out Marco Arment’s microphone mega-review. However, if you […]
What does “podcast” mean, anyway?
When I first worked in radio in the early 1990s, producers like me dreamed of a “VCR for audio.” At public radio conferences, we’d present panels about “driveway moments,” the songs or shows so good you couldn’t bear to stop listening—so you end up sitting in your car (in your driveway), or in your home […]
How often should I post my podcast?
Most of our prospective podcast production clients usually ask, “how often should I post my podcast?” Some shows post new episodes daily, some post a few times a week, some even post a cluster of new episodes all at once for binging. While it’s tempting to focus your podcast posting schedule around your recording availability, […]
How many podcasts are there, and how do you make your podcast stand out?
Podcast popularity has exploded over the past few years, even though the format’s already in it’s second decade. More podcasters produce more shows than ever, while new devices and ubiquitous bandwidth enable more consumers to listen. If you’re thinking about jumping into the podcast game, you might be asking yourself, “just how many podcasts are […]
How can podcast creators see who listens to shows?
Podcast analytics is one of the most contentious topics among content professionals right now. Unlike other types of online content, which often can support exhaustive (if not downright creepy) levels of audience reporting, podcast audience measurement is still pretty much at the “read the tea leaves” stage of development. On websites, we can easily know […]
How can podcasts make money?
Although podcasting tools have become affordable for hobbyists to make quality audio at home, many aspiring podcasters still want to know how podcasts can make money. Here are five ways that our producers and our clients have all earned cash from online audio. 1. “Organic,” non-targeted ads. You’re probably most familiar with “host reads,” a […]
Why do we think we can help you build the best podcast?
What may look to some observers like a “peak” in the audio content industry feels like a tremendous opportunity to our Podcast Taxi team. For most of the past decade, our leadership team ran a content strategy agency that helped clients tell their best stories to their perfect audiences. When we launched in 2012, podcasts […]
Why did we launch Podcast Taxi?
In July 2019, freelance journalist Jennifer Miller dropped a bomb of a headline on the podcasting community: Have We Hit Peak Podcast? Her article lasered in on a few data points that might concern anyone thinking of launching a podcast in the near future: She reported that there are over 700,000 podcasts, with as many […]