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How-to

The importance of knowing your podcast’s audience

April 23, 2020 by Podcast Taxi Team

Hands in shadow with fingers creating a heart against a background of a lit concert stage.

Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]

Filed Under: How-to Tagged With: Analytics, audience, Patronage, production

How important is accessibility in podcasting?

April 16, 2020 by Podcast Taxi Team

Side view detail of vintage antique brass door knob with metallic carvings and keyhole on black wooden door.

Many podcasts, podcast websites, and podcast apps still don’t offer accessibility for audience members with disabilities or impairments. Our team reviewed Reddit, Twitter, and private communities where some podcasters expressed shock at the thought of providing accessibility features for hearing-impaired audiences. Some producers admit they never even considered it!  The National Institute on Deafness and […]

Filed Under: How-to Tagged With: accessibility, audience, production

Should I have original music on my podcast?

April 14, 2020 by Podcast Taxi Team

A view from above of white musical notes laying on a wooden table

How you begin your podcast will excite and entice your listeners. A catchy tune sets the feel and tone for your podcast, setting the stage for the show that follows. Whether you have an established podcast or are preparing to launch your show for the first time, you should consider how your theme music will […]

Filed Under: How-to Tagged With: audience, audio, production

Should I have a website or page dedicated to my podcast?

April 9, 2020 by Podcast Taxi Team

Woman with short auburn hair looking at computer screen in home office with shelves behind her.

Simple answer: a resounding, yes!  If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons.  1. You ‘own’ your website Two reasons why this is important: […]

Filed Under: How-to Tagged With: Advertising, audience, marketing, promotion

Should I create trailers for my podcast?

April 7, 2020 by Podcast Taxi Team

Little boy in 3D glasses walking away with a tub of popcorn in hand.

Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]

Filed Under: How-to Tagged With: Advertising, audience, production, promotion

How much does it cost to start a podcast?

March 26, 2020 by Podcast Taxi Team

Standing gentleman shown from chest down with outstretched hands holding dollar bills

If you’re thinking about starting a podcast, one of your first questions will undoubtedly be, “How much is this going to cost me?” Knowing what the upfront costs are and determining if they align with your objectives will allow you to decide if podcasting is even worth your time. Let’s get into the nitty-gritty of […]

Filed Under: How-to Tagged With: audio, equipment, production

How can I record a podcast from my phone?

March 10, 2020 by Podcast Taxi Team

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There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]

Filed Under: How-to, Podcasts Tagged With: audio, production

Does it cost anything to post my podcast to Spotify?

February 25, 2020 by Podcast Taxi Team

Cropped image of female working on laptop

To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast.  When you join Spotify for Podcasters, you’ll find it’s easy to upload […]

Filed Under: How-to Tagged With: audience, production

Where should I advertise my podcast?

February 18, 2020 by Podcast Taxi Team

Smiling man holding smartphone

You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]

Filed Under: How-to, Podcasts Tagged With: Advertising, audience, marketing

Where should you record your podcast?

February 11, 2020 by Podcast Taxi Team

Side view of laptop with headphones draped over the top

Many people think podcasts that sound beautiful are the result of expensive equipment, fancy studios, and an on-site professional production team. However, most of the podcasters we know have larger idea lists than equipment inventories. Here’s the good news: you don’t need to break the bank to make great-sounding podcasts! You just need to know […]

Filed Under: How-to Tagged With: audio, production

How many podcast episodes should be in a “season?”

January 14, 2020 by Podcast Taxi Team

View of old and colorful metal lockers with decorative numbers on each

Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your show as a finite group of episodes. You can then choose to frame up whether your show gets “renewed” or takes a planned break once in a while.  When starting a weekly podcast […]

Filed Under: How-to Tagged With: audience, production, promotion

How much does podcast advertising cost?

December 10, 2019 by Podcast Taxi Team

Young lady with dark curly hair working on laptop in earphones

Advertising to a podcast audience offers brands a unique advantage over other many other media channels.  Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]

Filed Under: How-to Tagged With: Advertising, audience

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