Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]
How-to
How important is accessibility in podcasting?
Many podcasts, podcast websites, and podcast apps still don’t offer accessibility for audience members with disabilities or impairments. Our team reviewed Reddit, Twitter, and private communities where some podcasters expressed shock at the thought of providing accessibility features for hearing-impaired audiences. Some producers admit they never even considered it! The National Institute on Deafness and […]
Should I have original music on my podcast?
How you begin your podcast will excite and entice your listeners. A catchy tune sets the feel and tone for your podcast, setting the stage for the show that follows. Whether you have an established podcast or are preparing to launch your show for the first time, you should consider how your theme music will […]
Should I have a website or page dedicated to my podcast?
Simple answer: a resounding, yes! If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons. 1. You ‘own’ your website Two reasons why this is important: […]
Should I create trailers for my podcast?
Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]
How much does it cost to start a podcast?
If you’re thinking about starting a podcast, one of your first questions will undoubtedly be, “How much is this going to cost me?” Knowing what the upfront costs are and determining if they align with your objectives will allow you to decide if podcasting is even worth your time. Let’s get into the nitty-gritty of […]
How can I record a podcast from my phone?
There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]
Does it cost anything to post my podcast to Spotify?
To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast. When you join Spotify for Podcasters, you’ll find it’s easy to upload […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Where should you record your podcast?
Many people think podcasts that sound beautiful are the result of expensive equipment, fancy studios, and an on-site professional production team. However, most of the podcasters we know have larger idea lists than equipment inventories. Here’s the good news: you don’t need to break the bank to make great-sounding podcasts! You just need to know […]
How many podcast episodes should be in a “season?”
Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your show as a finite group of episodes. You can then choose to frame up whether your show gets “renewed” or takes a planned break once in a while. When starting a weekly podcast […]
How much does podcast advertising cost?
Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]