Simple answer: a resounding, yes! If you thought just getting your podcast up on iTunes or Spotify was all you needed for podcast success, think again. Having your own website or page dedicated to your podcast is the way to go, for several reasons. 1. You ‘own’ your website Two reasons why this is important: […]
How-to
Should I create trailers for my podcast?
Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]
How much does it cost to start a podcast?
If you’re thinking about starting a podcast, one of your first questions will undoubtedly be, “How much is this going to cost me?” Knowing what the upfront costs are and determining if they align with your objectives will allow you to decide if podcasting is even worth your time. Let’s get into the nitty-gritty of […]
How can I record a podcast from my phone?
There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]
Does it cost anything to post my podcast to Spotify?
To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast. When you join Spotify for Podcasters, you’ll find it’s easy to upload […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Where should you record your podcast?
Many people think podcasts that sound beautiful are the result of expensive equipment, fancy studios, and an on-site professional production team. However, most of the podcasters we know have larger idea lists than equipment inventories. Here’s the good news: you don’t need to break the bank to make great-sounding podcasts! You just need to know […]
How many podcast episodes should be in a “season?”
Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your show as a finite group of episodes. You can then choose to frame up whether your show gets “renewed” or takes a planned break once in a while. When starting a weekly podcast […]
How much does podcast advertising cost?
Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]
What podcasts make the most money?
Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]
How many podcast downloads are good?
You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]
How often should I post my podcast?
Most of our prospective podcast production clients usually ask, “how often should I post my podcast?” Some shows post new episodes daily, some post a few times a week, some even post a cluster of new episodes all at once for binging. While it’s tempting to focus your podcast posting schedule around your recording availability, […]