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Podcasts

How can consultants use podcasts in a marketing strategy?

March 19, 2020 by Podcast Taxi Team

Handsome modern man with headphones traveling by tram in town

Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]

Filed Under: Podcasts Tagged With: audience, Companies, marketing

How can I record a podcast from my phone?

March 10, 2020 by Podcast Taxi Team

Notebooks, tablet, pen and smart phone on a pastel pink background

There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]

Filed Under: How-to, Podcasts Tagged With: audio, production

Will podcasting kill terrestrial radio?

March 5, 2020 by Podcast Taxi Team

Overhead view of multiple listening devices such as radios, Walkmans and cassette players.

Podcasters have enjoyed steady, year-to-year audience growth over the past decade. As of 2019, Statista reports that there are an estimated 86 million podcast listeners, just in the United States. The same report forecasts a potential podcasting audience of 132 million by 2022. That’s enough of a spike for some analysts to question whether this […]

Filed Under: Editorial, Podcasts Tagged With: audience, audio

What is currently on my playlist?

February 20, 2020 by Nicole Hubbard

Headphones laying on a wooden table with a heart nestled in between

As I eagerly await new episodes of David Tennant Does A Podcast With… and Passenger List, here are some of the podcasts that are currently in my playlist. Wait Wait… Don’t Tell Me I have listened to the hour long weekly news quiz since about 2010. Full disclosure, I am a huge Peter Sagal fan. […]

Filed Under: Podcasts Tagged With: Recommendations

Where should I advertise my podcast?

February 18, 2020 by Podcast Taxi Team

Smiling man holding smartphone

You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]

Filed Under: How-to, Podcasts Tagged With: Advertising, audience, marketing

Why do some podcasts become more popular than others?

February 13, 2020 by Podcast Taxi Team

Young woman with dreadlocks sitting on sofa listening to her phone wiearing white headphones

Let’s be honest; the barrier to launching a podcast is pretty low. Anyone can record something on their iPhone and pop it up on iTunes to share with the world. Launching is the easy part, and there are a lot (and we do mean a lot!) of people launching new podcasts every day. So, why […]

Filed Under: Podcasts Tagged With: audience, production, promotion

Podcast listening for moms

February 6, 2020 by Nicole Hubbard

Young mother and her little daughter in a high chair putting their heads together and laughing

Podcasts help people to learn, to become informed or to be entertained. But I believe what podcasts really excel at the most is the ability to connect. Podcasts can be used as a platform to connect people with like minds and interests as well as a way to learn from those with diverging views and […]

Filed Under: Podcasts Tagged With: audience, Recommendations, women

What do podcast sponsors actually pay?

February 4, 2020 by Podcast Taxi Team

Woman working at desk in the evening with paper and calculator.

If your podcast feed sounds anything like ours, it can seem like nearly every audio show’s got a few sponsors these days. Brand managers love the format—a rare opportunity in today’s noisy media marketplace to earn undivided attention from listeners.  However, not every sponsor message costs the same, and you shouldn’t expect to pick up […]

Filed Under: Podcasts Tagged With: Advertising, Monetization

Why do podcasts work so well as part of content marketing strategies?

January 9, 2020 by Podcast Taxi Team

overhead view of graphs, graphics and words marketing plan

“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute  Every business in today’s marketplace needs a content strategy that attracts, informs, […]

Filed Under: Podcasts Tagged With: audience, Companies, marketing

What are the best podcast apps for listening?

January 7, 2020 by Podcast Taxi Team

Black Headphones and smartphone on leather desk table

If you’re like most people, you got your start listening to podcasts on your iPod or iPhone, which means you’re familiar with the default Apple Podcasts app. Likewise, if you’re an Android user, you’ve probably been getting your weekly feed delivered via Google Play. However, there’s a whole range of podcast apps for you to […]

Filed Under: Podcasts Tagged With: apps, audience, Recommendations

Women voices in podcasting

January 3, 2020 by Nicole Hubbard

Nearly 34 million American women listen to podcasts at least once every month. Although this segment of our population keeps growing, only around 22% of podcasts are hosted by women.  According to recently released podcasting statistics from Edison Research, women are listening to just about as many podcasts on average per week as men—about seven […]

Filed Under: Podcasts Tagged With: audience, production, women

Kids love podcasts, too!

December 10, 2019 by Nicole Hubbard

girl listening with headphones in her home

There has been a measured growth in the knowledge and popularity of podcasts, even just in the last year. According to Infinite Dial, 70% of the U.S. is familiar with the concept of podcasting. That is up 14% from 2018. This can be seen in my own family — by none other than my 5 […]

Filed Under: Podcasts Tagged With: Recommendations

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