Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]
Podcasts
How can I record a podcast from my phone?
There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]
Will podcasting kill terrestrial radio?
Podcasters have enjoyed steady, year-to-year audience growth over the past decade. As of 2019, Statista reports that there are an estimated 86 million podcast listeners, just in the United States. The same report forecasts a potential podcasting audience of 132 million by 2022. That’s enough of a spike for some analysts to question whether this […]
What is currently on my playlist?
As I eagerly await new episodes of David Tennant Does A Podcast With… and Passenger List, here are some of the podcasts that are currently in my playlist. Wait Wait… Don’t Tell Me I have listened to the hour long weekly news quiz since about 2010. Full disclosure, I am a huge Peter Sagal fan. […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Why do some podcasts become more popular than others?
Let’s be honest; the barrier to launching a podcast is pretty low. Anyone can record something on their iPhone and pop it up on iTunes to share with the world. Launching is the easy part, and there are a lot (and we do mean a lot!) of people launching new podcasts every day. So, why […]
Podcast listening for moms
Podcasts help people to learn, to become informed or to be entertained. But I believe what podcasts really excel at the most is the ability to connect. Podcasts can be used as a platform to connect people with like minds and interests as well as a way to learn from those with diverging views and […]
What do podcast sponsors actually pay?
If your podcast feed sounds anything like ours, it can seem like nearly every audio show’s got a few sponsors these days. Brand managers love the format—a rare opportunity in today’s noisy media marketplace to earn undivided attention from listeners. However, not every sponsor message costs the same, and you shouldn’t expect to pick up […]
Why do podcasts work so well as part of content marketing strategies?
“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute Every business in today’s marketplace needs a content strategy that attracts, informs, […]
What are the best podcast apps for listening?
If you’re like most people, you got your start listening to podcasts on your iPod or iPhone, which means you’re familiar with the default Apple Podcasts app. Likewise, if you’re an Android user, you’ve probably been getting your weekly feed delivered via Google Play. However, there’s a whole range of podcast apps for you to […]
Women voices in podcasting
Nearly 34 million American women listen to podcasts at least once every month. Although this segment of our population keeps growing, only around 22% of podcasts are hosted by women. According to recently released podcasting statistics from Edison Research, women are listening to just about as many podcasts on average per week as men—about seven […]
Kids love podcasts, too!
There has been a measured growth in the knowledge and popularity of podcasts, even just in the last year. According to Infinite Dial, 70% of the U.S. is familiar with the concept of podcasting. That is up 14% from 2018. This can be seen in my own family — by none other than my 5 […]