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Monetization

What do podcast sponsors actually pay?

February 4, 2020 by Podcast Taxi Team

Woman working at desk in the evening with paper and calculator.

If your podcast feed sounds anything like ours, it can seem like nearly every audio show’s got a few sponsors these days. Brand managers love the format—a rare opportunity in today’s noisy media marketplace to earn undivided attention from listeners.  However, not every sponsor message costs the same, and you shouldn’t expect to pick up […]

Filed Under: Podcasts Tagged With: Advertising, Monetization

What podcasts make the most money?

November 27, 2019 by Podcast Taxi Team

Young female host talking on microphone while wearing headphones in radio studio

Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]

Filed Under: How-to Tagged With: Advertising, Analytics, Monetization

How can podcasts make money?

November 6, 2019 by Joe Taylor Jr.

Clothing and retail store: view of clothes shop with t-shirt hanged on stand

Although podcasting tools have become affordable for hobbyists to make quality audio at home, many aspiring podcasters still want to know how podcasts can make money. Here are five ways that our producers and our clients have all earned cash from online audio. 1. “Organic,” non-targeted ads. You’re probably most familiar with “host reads,” a […]

Filed Under: How-to Tagged With: Advertising, Fundraising, Monetization, Patronage

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