Advertising to a podcast audience offers brands a unique advantage over other many other media channels. Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]
What podcasts make the most money?
Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]
How many podcast downloads are good?
You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]
What podcasts should I listen to this month?
With more than 30 million episodes of 750,000 podcasts available at your fingertips, searching for new podcasts can feel a little overwhelming. No matter what you’re into—sports, politics, cars, true crime, woodworking—there’s most likely a podcast (or a hundred) dedicated to the topic. The Podcast Taxi team weighed in on the titles we’re listening to […]