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Podcast Taxi Team

Why do podcasts work so well as part of content marketing strategies?

January 9, 2020 by Podcast Taxi Team

overhead view of graphs, graphics and words marketing plan

“[Content Marketing is] the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”–Joe Pulizzi, founder of Content Marketing Institute  Every business in today’s marketplace needs a content strategy that attracts, informs, […]

Filed Under: Podcasts Tagged With: audience, Companies, marketing

What are the best podcast apps for listening?

January 7, 2020 by Podcast Taxi Team

Black Headphones and smartphone on leather desk table

If you’re like most people, you got your start listening to podcasts on your iPod or iPhone, which means you’re familiar with the default Apple Podcasts app. Likewise, if you’re an Android user, you’ve probably been getting your weekly feed delivered via Google Play. However, there’s a whole range of podcast apps for you to […]

Filed Under: Podcasts Tagged With: apps, audience, Recommendations

How much does podcast advertising cost?

December 10, 2019 by Podcast Taxi Team

Young lady with dark curly hair working on laptop in earphones

Advertising to a podcast audience offers brands a unique advantage over other many other media channels.  Podcast listeners tend to be highly educated, tech-savvy, loyal, and highly engaged. Many audio-centric audiences also enjoy a relatively high net worth compared to typical radio listeners. Furthermore, when podcasters develop strong relationships with their audience, their advertisements tend […]

Filed Under: How-to Tagged With: Advertising, audience

What podcasts make the most money?

November 27, 2019 by Podcast Taxi Team

Young female host talking on microphone while wearing headphones in radio studio

Unlike traditional television and radio production companies, which usually report advertising rates and profits through third-party auditors, there’s no independent analysis of podcast revenue. Creators on Patreon can choose to make many of their metrics transparent, so we can get a strong sense of Patreon’s best supported podcasts. Based on generally accepted advertising practices, you […]

Filed Under: How-to Tagged With: Advertising, Analytics, Monetization

How many podcast downloads are good?

November 20, 2019 by Podcast Taxi Team

Audience watching a business conference

You’ve just launched a new podcast and you want to know how you stack up against other shows. The most natural metric to turn to is how many downloads the podcast received. How do you gauge how many podcast downloads are ‘good’? “A podcast episode that has been live approximately 30 days averages 141 downloads. […]

Filed Under: How-to Tagged With: Analytics, Metrics, Research

What podcasts should I listen to this month?

November 20, 2019 by Podcast Taxi Team

With more than 30 million episodes of 750,000 podcasts available at your fingertips, searching for new podcasts can feel a little overwhelming. No matter what you’re into—sports, politics, cars, true crime, woodworking—there’s most likely a podcast (or a hundred) dedicated to the topic. The Podcast Taxi team weighed in on the titles we’re listening to […]

Filed Under: Podcasts Tagged With: Recommendations

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