Podcasting as a consumable medium has become mainstream – with two–thirds of Americans listening to podcasts, and nearly one–third that do so regularly. No longer a niche genre, podcasts feature shows in a large variety of topics and formats. Some of the top downloaded shows are daily news podcasts, commentary podcasts, educational podcasts, politics, and […]
How much does it cost to start a podcast?
If you’re thinking about starting a podcast, one of your first questions will undoubtedly be, “How much is this going to cost me?” Knowing what the upfront costs are and determining if they align with your objectives will allow you to decide if podcasting is even worth your time. Let’s get into the nitty-gritty of […]
Podcast Super Listeners
Podcast listeners that consume at least five hours of audio content per week are known as “Podcast Super Listeners.” Their listening habits provide rich information, as their engagement behaviors inform how consumers will react to advertisements. They’ve become valuable targets for advertisers and podcast sponsors because Super Listeners are more than just fans of the […]
How can consultants use podcasts in a marketing strategy?
Smart consulting firms are using podcasts to connect and engage with their target audiences as part of their marketing strategy. Your voice is a powerful tool that conveys your authority and speaks for your brand. Consultants can harness the power of audio to expand their brand awareness—turning the sound of their voice into a lead […]
How can I record a podcast from my phone?
There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]
Will podcasting kill terrestrial radio?
Podcasters have enjoyed steady, year-to-year audience growth over the past decade. As of 2019, Statista reports that there are an estimated 86 million podcast listeners, just in the United States. The same report forecasts a potential podcasting audience of 132 million by 2022. That’s enough of a spike for some analysts to question whether this […]
Does it cost anything to post my podcast to Spotify?
To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast. When you join Spotify for Podcasters, you’ll find it’s easy to upload […]
Where should I advertise my podcast?
You started your podcast because you want to share your ideas, expertise, and passion with the world by sparking a conversation with an engaged audience. The keyword to take note of here is ‘audience.’ You need a group of people that want to hear what you have to say, and that requires having an audience […]
Why do some podcasts become more popular than others?
Let’s be honest; the barrier to launching a podcast is pretty low. Anyone can record something on their iPhone and pop it up on iTunes to share with the world. Launching is the easy part, and there are a lot (and we do mean a lot!) of people launching new podcasts every day. So, why […]
Where should you record your podcast?
Many people think podcasts that sound beautiful are the result of expensive equipment, fancy studios, and an on-site professional production team. However, most of the podcasters we know have larger idea lists than equipment inventories. Here’s the good news: you don’t need to break the bank to make great-sounding podcasts! You just need to know […]
What do podcast sponsors actually pay?
If your podcast feed sounds anything like ours, it can seem like nearly every audio show’s got a few sponsors these days. Brand managers love the format—a rare opportunity in today’s noisy media marketplace to earn undivided attention from listeners. However, not every sponsor message costs the same, and you shouldn’t expect to pick up […]
How many podcast episodes should be in a “season?”
Arranging your podcast into seasons can help reduce the risk of “podfading.” It’s easier for you—and for your audience—to think about your show as a finite group of episodes. You can then choose to frame up whether your show gets “renewed” or takes a planned break once in a while. When starting a weekly podcast […]