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Can indie podcasters still succeed as big money floods the market?

June 2, 2020 by Podcast Taxi Team

Close up, side view of desk with computer and microphone set up and a cup of coffee lit with a large window with blinds

It’s easy to see the allure podcasting offers independent creative content creators. The medium enables powerful storytelling in a way that is compelling and captivating to the audience. Podcast hosts speak directly to their listeners and connect on an intimate level that other mediums fail to foster. Like any nascent vehicle capable of holding a […]

Filed Under: Editorial Tagged With: audience, audio, Patronage, production

Should I transcribe my podcast episodes?

May 28, 2020 by Podcast Taxi Team

View of a woman's arms and hands while at laptop on a desk filled with notes

Including a show’s transcript can only make your podcast better. A podcast transcript is when you transform the audio content from your episode into a written text format, so there’s a readable version on your website. Transcripts can attract new listeners searching for your show, and help existing listeners appreciate your podcast’s full depth.  At […]

Filed Under: How-to Tagged With: accessibility, audience, production

Our tips for finding guests for your podcast

May 12, 2020 by Podcast Taxi Team

Open studio with glass walls, long wooden table with two sets of microphones and headphones

Interviewing guests is an ideal way for you to offer expert content to your audience and for your guests to expand exposure – a real win-win for the podcaster and the guest. If your podcast is new, you may be worried that your audience size is too small to attract a reputable guest. Even if […]

Filed Under: How-to Tagged With: Advertising, audience, production, Research

Should my podcast have original cover art?

April 28, 2020 by Podcast Taxi Team

op view of rows of paintbrushes laying on abstract colorful oil paint artwork.

Your cover art is usually the first impression a new listener will ever get when they discover your podcast. You better believe listeners judge a podcast by the cover! How your cover art evokes emotion can make or break whether or not a potential listener will take the next step to learn more about your […]

Filed Under: How-to Tagged With: audience, marketing, production, promotion

The importance of knowing your podcast’s audience

April 23, 2020 by Podcast Taxi Team

Hands in shadow with fingers creating a heart against a background of a lit concert stage.

Many of our prospective clients ask, “How do I grow my podcast audience?” The answer is almost too simple: your audience will grow if you have a solid strategy based on understanding who your audience is. It’s simple, but it requires some work on your part. Whether you have a brand new or a seasoned […]

Filed Under: How-to Tagged With: Analytics, audience, Patronage, production

How important is accessibility in podcasting?

April 16, 2020 by Podcast Taxi Team

Side view detail of vintage antique brass door knob with metallic carvings and keyhole on black wooden door.

Many podcasts, podcast websites, and podcast apps still don’t offer accessibility for audience members with disabilities or impairments. Our team reviewed Reddit, Twitter, and private communities where some podcasters expressed shock at the thought of providing accessibility features for hearing-impaired audiences. Some producers admit they never even considered it!  The National Institute on Deafness and […]

Filed Under: How-to Tagged With: accessibility, audience, production

Should I have original music on my podcast?

April 14, 2020 by Podcast Taxi Team

A view from above of white musical notes laying on a wooden table

How you begin your podcast will excite and entice your listeners. A catchy tune sets the feel and tone for your podcast, setting the stage for the show that follows. Whether you have an established podcast or are preparing to launch your show for the first time, you should consider how your theme music will […]

Filed Under: How-to Tagged With: audience, audio, production

Should I create trailers for my podcast?

April 7, 2020 by Podcast Taxi Team

Little boy in 3D glasses walking away with a tub of popcorn in hand.

Many podcasting apps and audio directories now feature support for trailer episodes. 40% of the top 400 podcasts in the US feature a trailer. If it’s working for eight of the top ten podcasts on Apple’s chart, this podcast marketing tactic should also work for you. At Podcast Taxi, we encourage our clients to make […]

Filed Under: How-to Tagged With: Advertising, audience, production, promotion

How much does it cost to start a podcast?

March 26, 2020 by Podcast Taxi Team

Standing gentleman shown from chest down with outstretched hands holding dollar bills

If you’re thinking about starting a podcast, one of your first questions will undoubtedly be, “How much is this going to cost me?” Knowing what the upfront costs are and determining if they align with your objectives will allow you to decide if podcasting is even worth your time. Let’s get into the nitty-gritty of […]

Filed Under: How-to Tagged With: audio, equipment, production

How can I record a podcast from my phone?

March 10, 2020 by Podcast Taxi Team

Notebooks, tablet, pen and smart phone on a pastel pink background

There are several good reasons for recording your podcast on your smartphone or tablet device. You may not have the budget for a fancy studio (yet!), you’re new and just starting, or you’re an established podcast but need to record an interview or supplemental audio outside of the studio. With the right app, it’s remarkably […]

Filed Under: How-to, Podcasts Tagged With: audio, production

Does it cost anything to post my podcast to Spotify?

February 25, 2020 by Podcast Taxi Team

Cropped image of female working on laptop

To quickly build your podcast audience, you’ll want to make it easy for listeners to find your show. With over 200 million listeners around the world and available across multiple devices, Spotify is one of the most popular places to promote your podcast.  When you join Spotify for Podcasters, you’ll find it’s easy to upload […]

Filed Under: How-to Tagged With: audience, production

Why do some podcasts become more popular than others?

February 13, 2020 by Podcast Taxi Team

Young woman with dreadlocks sitting on sofa listening to her phone wiearing white headphones

Let’s be honest; the barrier to launching a podcast is pretty low. Anyone can record something on their iPhone and pop it up on iTunes to share with the world. Launching is the easy part, and there are a lot (and we do mean a lot!) of people launching new podcasts every day. So, why […]

Filed Under: Podcasts Tagged With: audience, production, promotion

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