Why is metadata important?

Getting metadata right in both your audio files and your podcast feed can make a huge difference in the audience you’ll grow for your project. With so many listeners relying on automated systems to help discover and experience podcasts, missing or inaccurate metadata can mean your show just doesn’t show up on major platforms or in popular playback apps.

Our clients don’t have to worry about this—we audit metadata for existing feeds and set up metadata for new podcasts as part of our onboarding process.